Wearable tech is already hugely popular amongst the modern consumer, triggered by Fitbit and Apple Watch. From fitness tracking to managing emails, various wearables are helping people manage their lives...

Infotainment stations are self-service iPad kiosks, which make games, information and online sites available to customers.

Here are some tips for you to create the most immersive experience possible, regardless of whether you work in a theme park, water park or shopping centre.

An ‘endless aisle’ shopping experience is a term given to online product guides. Often used by physical retailers or in pop-ups, endless aisles allow retailers to show off their entire...

Maysam Rizvi has spent 15 years in banking. Working in senior roles across sectors such as risk, corporate finance and investment banking, Maysam is now CEO of his own financial...

In an online world, experiences are critical in encouraging consumers to interact with your brand physically. Here, we look at seven of the best experiential marketing campaigns.