Retailers offering customers digital product guides foster more confident and informed customers; these customers are more likely to make purchases than those that don’t understand the products they’re hoping to buy.
A physical store should offer a personalised and tailored experience that helps the consumer travel through each stage of their purchase journey smoothly and quickly. Providing as much information to your customers as possible can help to achieve this. Digital product guides help retailers remodel themselves to better suit a digitally savvy consumer.
Allow your customers to buy with confidence by making your full product guide available to browse in-store. Tablets loaded with product guides are user-friendly and keep all your product information in one place, making it easy to flick between and compare products – right at their fingertips.
Moving on up
Improving the overall in-store experience, digital product guides move customers through the purchase cycle faster. This efficiency combined with the human interaction a brick and mortar store offers, delivers an experience that will make visitors want to talk about the brand and re-visit the store.